narrative

Formed in October 2003, AllofUs is a truly multi-disciplinary interactive design consultancy. Ultimately, we aim to improve the way our clients and their audiences connect by realising the potential of intelligent user-experience design across an ever-expanding portfolio of interactive media, technologies and communication channels. It is this highly integrated and user-centred approach to interface creation that we believe makes us different, alongside a fundamental desire to create and innovate with new technology...

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, physiological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible with out a knowledge of the way media works as environments

Print is static, fixed and linear. Book never responds, it is one way communication where tracks will never cross. Book is also perceived as to being authoritative, unchangeable, transparent, unselfconscious.

‘New media are so metaphorical. People struggle for words to describe the eruptions. Commonly our struggle is falsely framed as one single clean transition. There, Old Media, reeking of ink and celluloid – here, New Media, fast, clean, interactive.’

Bruce Sterling ’60. innovators shaping our creative future’ p279

Augmented Reality: Obscura Digital, “Sheikh Zayed Grand Mosque Projections”

Digital environment is opposite to unchangeable print- it is MALLEABLE, wich means that you can change it and it is moldeable as well as accessible

STATIC
FIXED
LINEAR
ONE WAY COMMUNICATION

FLUID
MALLEABLE
SIMULTANEOUS MEDIA
ACCESSABLE
TWO WAY COMMUNICATION

INTERESTING INTERVIEW ABOUT VIRTUAL REVOLUTION

What do the ideas of media theorist Marshall McLuhan have to tell us about funny cat videos on YouTube? Jonah Peretti, co-founder of the Huffington Post, explains all to Dr. Aleks Krotoski.

Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life. With a mobile device and face recognition software from Polar Rose, Augmented ID enables you to discover selected information about people around you.

Essay by Dmitri Siegel "Designing Our Own Graves"

- ‘Prosumerism – simultaneous production & consumption.’

- ‘’The templated mind’..data entry and customization options are the way prosumers grip these new generation of products’

- ‘The template mentality emphasises work over style or even clarity.’

- ‘The prosumer model extracts the value of your work in real time, so that you are actually consuming your own labour.’

Essay by Edward Tufte "PowerPoint is Evil"

‘The practical conclusions are clear. PowerPoint is a competent slide manager and projector. But rather than supplementing a presentation, it has become a substitute for it. Such misuse ignores the most important rule of speaking: Respect your audience.’

This is our one minute advertisement for the launch of Turkish Edition of The New York Times.

We constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes. The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on.

“The 360 Project” is an exploration into the crossroads of photography and motion pictures. It is a study of peak dance movements, captured simultaneously by 48 cameras aligned in a circle.

There are two components to “The 360 Project” – “Ballet 360” features ballerinas from Canada’s National Ballet School, “Krump 360” features dancers from Northbuck Krump. The two styles of dance represent polemic perspectives in both technique and origin – one is beauty, the other beast.

The resulting images resemble a type of digital statue – a frozen, peak moment, embodying the essence of each dance form in 360 degrees.

Ryan Enn Hughes "The 360 project"

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.

Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.